Strategy Consulting · MSBAIM Purdue '27

Strategy lives in the nuance.

Kunal Kashyap. Cross-cultural business experience across two continents. Starting Purdue's MSBAIM program in Fall 2026.

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The Framing Engine
Pick a business moment — see how the same situation unfolds across three cultures.

Pushback happens in the room — directly and with names attached. Trust is task-based: you earn credibility by defending your position with data, not through rank or relationship. At the Good Samaritan Project, when my pricing model was challenged, I walked through the cost-benefit analysis line by line during the meeting. The debate itself was the decision-making process.

In a group setting, "we'll look into it" can signal real hesitation — not agreement. High-context communication means the real conversation often happens in the hallway, not the conference room. At EVENTFAQs Mumbai, a client who nodded in the meeting but never followed up was a lead I had misread. Building the relationship before the pitch mattered more than the pitch itself.

By the time the formal meeting happens, the decision is largely already made. Nemawashi — quietly building consensus person by person beforehand — is the real process; the meeting simply confirms it. At TEDx Tokyo, proposals that had not been informally circulated first stalled regardless of their merit. The work before the room is the work.

Speed is a virtue. Decisions can be made by whoever has authority in the room, and a well-prepared analyst can get a "yes" in a single meeting with clear data. At Kent State Career Services, a Power BI dashboard walkthrough was enough to secure sign-off on a new onboarding process — no committee required.

Hierarchy is real and respected. The fastest path to a decision is not going directly to the director — it is building alignment with mid-level managers first so they can surface it upward. At EVENTFAQs, bypassing that chain, even with good intentions, would have cost more time than it saved. Patience is not a workaround; it is how decisions move.

A single senior person's "yes" is often not binding until broader consensus has been built. Decision timelines are longer by design — but execution after the decision is unusually fast, because everyone already agreed. At TEDx Tokyo, the cross-departmental approval process was slow. Once we had it, nothing stalled.

Direct feedback is expected and framed as respect: "I'm giving you this because I think you can handle it." Criticism delivered clearly and professionally is not personal. At Kent State Career Services, team debriefs involved candid evaluations of what worked and what did not, with people's names attached — and that was entirely normal.

Critical feedback is delivered indirectly, privately, and softened through relationship first. Public criticism — even well-intentioned — can cause someone to lose face and damage a working relationship long-term. At EVENTFAQs, team feedback stayed constructive and forward-looking in group settings. Harder conversations happened one-on-one.

Maintaining wa (harmony) shapes how feedback is given. Direct criticism to a peer is rare — it is more often implied through suggestion or silence, or passed through a trusted colleague. At TEDx Tokyo, I learned to notice what was not said. A team member who went quiet during planning was not disengaged — they were flagging something without forcing a confrontation.

Background

About

Education
Purdue University Merit Award
MS in Business Analytics & Information Management
Dec 2027 · West Lafayette, IN
Kent State University Dean's List · 4 Semesters
BBA in Business Management
May 2025 · Kent, OH
Tokyo International University GPA 3.9/4.0
Study Abroad — Digital Business Innovation
Spring 2024 · Tokyo, Japan
Leadership
  • VP, Business Professional Roundtable · Kent State · Jan 2022 – Jan 2024
  • Outreach & BPR Representative Officer, American Marketing Association · Kent State · Aug 2023 – Dec 2023
Certifications
  • Claude Code 101 · DataCamp · Jul 2026
  • PwC Management Consulting Program · Forage · Feb 2026
  • Deloitte Australia — Data Analytics · Forage · Feb 2026
  • McKinsey Forward Program · McKinsey & Company · Dec 2025
  • Foundations: Data, Data, Everywhere · Google · Sep 2025
Skills
SQL Tableau Power BI R / RStudio Excel Data Visualisation Data Modelling Requirements Gathering Strategic Planning Financial Modelling
Languages
English Native
Hindi Native
Japanese Conversational
Telugu Heritage
Experience

Work

2025
The Good Samaritan Project
Feb 2025 – Apr 2026 Cleveland, OH
$5k New Revenue
20% Sponsor Conversion
Business Strategy Consultant

A small nonprofit with real community impact and no structured pricing model — strategy held together by instinct rather than data.

Developed a cost-benefit pricing model, led a cross-functional team of 7 through strategic planning, and delivered the 2026 strategic plan, brand guidelines, and website redesign — culminating in a three-tier growth roadmap for the year ahead.

Excel Strategic Planning Financial Modelling
2024
Kent State University — Career Services
Sep 2024 – May 2025 Kent, OH
38% Student Engagement
25% Internship Applications
Program / Business Analyst

Student engagement data existed in silos — no one had connected workshop attendance, internship applications, and placement outcomes into a single picture.

Ran RStudio analysis to identify hidden trends, built Power BI dashboards to surface drop-off points in the student pipeline, and used Tableau to visualise workshop impact — informing a redesigned onboarding process.

RStudio Power BI Tableau
TEDx Tokyo International University
Apr – Aug 2024 Tokyo, Japan
100% On-Time Execution
25% Scheduling Errors ↓
Operations Manager

A 300+ attendee international event where three departments had never coordinated at this scale, in an environment where miscommunication had affected previous cycles.

Coordinated logistics across 3 departments, built Excel and Power BI dashboards tracking 12 operational KPIs, and applied nemawashi — pre-aligning stakeholders individually — to ensure nothing surfaced as a surprise on event day.

Power BI Excel Cross-Cultural Ops
2023
EVENTFAQs
Jun – Jul 2023 Mumbai, India
$25k Executive Deals
40% Lead Qualification
Marketing Analyst Intern

EVENTFAQs is India's leading B2B trade media platform for the events and experiential marketing industry — covering news, vendor listings, and resources for event professionals across the country.

Built SQL queries and Power BI reports to segment clients by pipeline performance, created Tableau dashboards monitoring the full $130k pipeline, and developed R-based efficiency models that improved forecast accuracy by 22%.

SQL Power BI Tableau R
Mamacitas Restaurant — AMA at KSU
Aug – Dec 2023 Kent, OH
37% New Customers
72% Repeat Visits
Business Analyst Consultant

A local restaurant with loyal regulars but no visibility into why new customers were not returning or what was driving repeat visits.

Led a 5-member analytics team tracking 12+ KPIs across digital and in-store channels. Built Tableau and Power BI dashboards that turned raw POS data into a clear acquisition and retention strategy.

Tableau Power BI Customer Segmentation
Projects

Built & Researched

Research

International Entrepreneurship Expansion

10 years of global market data, distilled.

A retrospective on international entrepreneurship across 20+ markets from 2013 to 2023. RStudio regression analysis and Tableau / Power BI dashboards surfaced where conditions shifted most significantly post-pandemic and what it means for market-entry strategy.

Read Paper ↗ Kent State University · Spring 2025

Let's work
together.

Open to strategy consulting roles, analytics positions, and interesting projects. I reply fast.